The Broadway Initiative is a unique proactive effort by the Conservancy to restore Broadway and the surrounding Historic Downtown by taking a leadership role in their revitalization. Our work enhances the opportunities for the Historic Downtown to become a vital 24-hour urban place - a center for arts & entertainment, a community for residents, a lively marketplace and a gathering spot for all Angelenos.
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BROADWAY INITIATIVE ACTION PLAN

The Broadway Initiative Action Plan is an implementation-oriented framework for revitalizing Broadway and the Historic Downtown, prepared by the Conservancy in the summer of 1999. The Action Plan lays the groundwork for Broadway, circa 2010, - a Broadway that maintains its special connection to Los Angeles' Latino community while becoming a lively entertainment center, with its historic theaters renovated and reused for new entertainment uses. When the plan is fully implemented, Broadway will emerge as a vital, central street for all of Los Angeles, giving new life to the City's most important architectural treasures, creating thousands of new job opportunities, and generating tens of millions in new private-sector investment.

Building on the active retail environment found on today's Broadway, the plan envisions a reinvigorated retail base with a more diverse mix of ground floor uses. The plan also contains a strong emphasis on converting vacant commercial buildings into residential space, creating a 24-hour historic core, with new residents living in apartments, artists' lofts, and live/work spaces.

Read the full version of the Conservancy's Broadway Action Plan (pdf format, 1.3mb file).

View a map of the Broadway area (pdf format, 1.3mb file) detailing development opportunities in the Broadway revitalization district.